Search is the number one activity people do online.
One of the most frequently searched topics is health issues – 80 percent of Americans who are online searched for health information last year. 44 percent searched for information about nutrition, vitamins, and diet. The majority of those doing these searches are well-educated, affluent women- your perfect patient.
The problem is, they won’t ever become your patient if your website doesn’t show up in their searches.
Google has put a lot of attention on local SEO in the last year, so you need to make sure your website is totally compliant and has all the elements Google looks when they rank a site in the top five for a relevant search.
There are two places you want to be ranked:
- In the Local Pack/finder and
- The localized organic search results.
Google has different ranking factors for each of these places on the search engine. Here’s the latest information from Moz.com:
1. Local Pack/finder
Local Pack Ranking Factors
- Google My Business Signals (Proximity, categories, keyword in business title, etc.) 25.12%
- Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%
- Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44%
- On-Page Signals (Presence of Name, Address, Phone number (NAP), keywords in titles, domain authority, etc.) 13.82%
- Citation Signals (Internet Yellow Pages, NAP consistency, citation volume, etc.) 10.82%
- Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%
- Personalization 5.88%
- Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82%
2. Localized Organic Search Results
Localized Organic Ranking Factors
- Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 27.94%
- On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 26.03%
- Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 11.5%
- Google My Business Signals (Proximity, categories, keyword in business title, etc.) 8.85%
- Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 8.41%
- Personalization 7.32%
- Review Signals (Review quantity, review velocity, review diversity, etc.) 6.47%
- Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 3.47%
So you can see that optimizing your Google My Business page and keeping it updated, managing reviews, optimizing your on-page content, building relevant inbound links, and posting regularly to social media affects whether these qualified patients currently looking for help will call your office.
SEO is vital to the health of your practice.
Check with your webmaster and make sure all these aspects of your website and online presence are up to date and fully optimized. Or, if it seems too technical, time consuming, and/or overwhelming, just give us a call. We’ll take care of it all for you.
Call us at (866) 418-4801 and we’ll help you get started.
You can also send us a message here
