Grow Your Clinical Practice with Strategic PPC Campaigns
Whether you are just starting a practice or beginning to market your services online, pay-per-click (PPC) advertising is one of the best ways to go. Done correctly, it paves the way for better branding and an increase in patient appointments.
Here at UNS Marketing Solutions, our pay-per-click services for clinical practices allow you to help potential patients match their search engine queries to the services you provide.
Understanding PPC Advertising
PPC is an advertising model that allows you to pay a fee every time a person clicks on your ad. Whenever your ad gets a click, your website welcomes a visitor. And with a well-designed and developed site, that visitor could turn into a patient.
This form of advertising is often found on search engines. People who use Google to find information on the Internet have most likely seen ads on a results page.
Advertisers run ads according to specific phrases and words that users frequently search for (also known as keywords). Once you select the right keywords, PPC platforms will require you to set bids to see how much you are willing to pay. If your bid wins, your ad will be on display above the competition bidding on that keyword, too.
Attracting More Patients with PPC
Paid online advertisements, which appear on the top or bottom of the search results pages, are the first and last results prospective patients see during their search for clinical services online. This is especially true whether they search for the healthcare practices on desktops, mobile phones, or laptops.
A properly executed PPC campaign can get the phone ringing within weeks. More patients will notice your practice and will start booking appointments online. That’s what we aim to do for your practice.
Your Perfect PPC Partner
Our pay-per-click services for clinical practices include a team of marketers who will research and optimize on your behalf. Trust us to rigorously examine each campaign, monitor metrics, and see if all implemented changes drove results.
Our goal is to increase clicks; click-through rate, impressions, goal conversions, and average positions while maintaining efforts within your budget.
Thanks to our years of experience, we can expertly maneuver across different PPC platforms, empowering you to help more patients by spreading the word about your practice through PPC ads.
Campaigns managed by practiced marketers drive better results. Get in touch with us today and learn how we can be of assistance.
Get in touch with UNS Marketing today and see how we can help.
We care about our clients. We’re fearless and innovative—because that’s what it takes to become successful in the world of digital marketing.