In 2018, online ad spending will beat out TV ad spending by almost $40 billion dollars according to reports Recode. More & more people are on Facebook, Instagram, Twitter, YouTube, ESPN, etc. and less are watching traditional TV. Social media was just supposed to be a passing trend a few years ago, it’s now becoming the unquestioned platform for opinion, information and entertainment. Having a Marketing strategy because of these facts becomes that much more important.
Traditional Radio is being impacted as well, as a study by the New York University’s Steinhart Music Business Program published by Variety Magazine suggests. With more people watching YouTube, getting their music from Pandora, Itunes and Spotify, you can see why. Throw in Internet and Satellite Radio and you can see that traditional radio has many competitors.
Video Marketing is growing, are you prepared? Dr. Jason Dean is and his YouTube channel shows this. Here is a video that got 207 views.
This information is simply to give you an idea of what marketing you should be investing in now. That doesn’t mean to stop using direct mail or radio or your local Newspaper. It just means that if you are aware, then you can start incorporating these marketing avenues into your already existing marketing.
Good Health is always on-trend and if you can reach 10 more people this week, that is 10 more people that are on the road to better health. That is 10 more people who have 10 friends they can influence or refer. 
Another thought about online marketing is that even though successful marketing campaigns are getting more interactive, they are also getting more streamlined in their design. More than half of all online content is viewed on a phone, and that number is expected to continue to rise. That means that more and more marketing will be designed with the smartphone in mind, how it fits that screen and how you want the end user to take action.
Probably the most important way in which marketing is getting simplified, has to do with AI. We don’t just have Siri, Alexa, and self-driving cars on the horizon, machine learning and instant adaptability will also apply more to generating successful marketing campaigns. With some initial setup and predetermined parameters, the email marketing of the near future will suggest titles, photos, or even keywords to you, based on customer input.
And make sure that your company information is prevalent as you want to brand yourself whenever possible. That recognition of your name, your business name or the content will be your best resource in getting someone to remember you and use you later, when the time comes that they need you.
Another thought about online marketing is that even though successful marketing campaigns are getting more interactive, they are also getting more streamlined in their design. More than half of all online content is viewed on a phone, and that number is expected to continue to rise. That means that more and more marketing will be designed with the smartphone in mind, how it fits that screen and how you want the end user to take action.
Probably the most important way in which marketing is getting simplified, has to do with AI. We don’t just have Siri, Alexa, and self-driving cars on the horizon, machine learning and instant adaptability will also apply more to generating successful marketing campaigns. With some initial setup and predetermined parameters, the email marketing of the near future will suggest titles, photos, or even keywords to you, based on customer input.
And make sure that your company information is prevalent as you want to brand yourself whenever possible. That recognition of your name, your business name or the content will be your best resource in getting someone to remember you and use you later, when the time comes that they need you.
