This article will cover text marketing strategies for reactivating previous clients and patients and how it will help you expand your competency as a health practitioner and enhance the care you provide.
As a holistic health practitioner, you know how crucial it is to stay in touch with your former patients/clients and motivate them to come back for regular care. You can accomplish that with the use of text marketing, which is a powerful instrument.
Here are a few reasons why you should use text marketing to reactivate past patients/clients who have not been under your care for six months or more.
1. Text marketing is convenient and personal.
Text messages are quick and simple to send and receive, compared to emails and phone conversations. They also have high open and response rates, which indicates that your patients are more likely to engage with and reply to your messages. You can utilize text marketing to send your patients personalized messages, offers, deals, recommendations, and reminders to show your concern for their well-being.
2. Text marketing is cost-effective and scalable.
Text marketing is relatively inexpensive and promises a high return on investment. You can reach hundreds or thousands of patients with a single message without investing a lot of time or money on design, printing, or postage. You can also segment your audience and customize your messages based on their preferences, needs, and behavior.
3. Text marketing is compliant and secure.
As a holistic health practitioner, you have to follow specific regulations and ethical standards when communicating with your patients. Text marketing allows you to do so without compromising their privacy or security. You can use a reputable text marketing platform that follows the HIPAA guidelines and ensures your messages are protected from unauthorized access.
In addition to the above, here are two additional suggestions based on statistical data on the benefits of using text marketing for your holistic practice:
– Text marketing can increase your appointment bookings and reduce no-shows.
According to a study by Software Advice, 60% of patients prefer digital reminders over phone calls, and text messages have a 98% open rate compared to 20% for emails. By sending timely and personalized text messages to your past patients, you can remind them of their upcoming appointments, confirm their attendance, and reschedule if needed. This can help you reduce missed appointments, fill empty slots, and increase revenue.
– Text marketing can boost your referrals and reviews.
Referrals and reviews are essential for building trust and credibility for your holistic practice. According to BrightLocal, 87% of consumers read online reviews for local businesses in 2020, and 79% trust online reviews as much as personal recommendations. By sending text messages to your past patients after their appointments, you can ask them to refer their friends and family to your practice or leave a positive review on your website or social media platforms. This can help you attract new clients seeking holistic health services.
Lastly, here are two financial reasons backed by studies why marketing to past clients is less expensive than marketing to new clients:
– Text marketing has a high return on investment (ROI). According to Mobile Marketing Watch, text message marketing campaigns have an average ROI of 680%, much higher than other forms of marketing, such as email or social media. This means that for every dollar you spend on text marketing, you can expect to get back $6.80 in revenue.
– Text marketing has a low cost per acquisition (CPA). According to HubSpot, acquiring a new customer costs five times more than retaining an existing one. By focusing on text marketing to your past patients, you can save money on advertising and outreach costs that you would otherwise spend on attracting new clients who may not be interested or qualified for your holistic services.
In conclusion, text marketing is an excellent means of reconnecting with previous patients/clients who have not been under your care for at least six months. It can assist you in increasing your retention rate, boosting your revenue, reducing no-shows, growing referrals and reviews, as well as improving patient satisfaction.
If you want to learn more about how text marketing can benefit your holistic health practice, contact us today for a free consultation via email at info@unsmarketing.com or call us at 866-418-4801.
