by Sally Falkow | Aug 7, 2019 | Practice Marketing
There’s been quite a bit of discussion online about whether citations (mentions of your company online is places like online directories like Yellow Pages and Business.com) still matter. The short answer is yes, they definitely make a difference. A local citation...
by Sally Falkow | Jul 22, 2019 | Practice Marketing
BrightLocal‘s recent study of 45,000 local businesses revealed some exciting insights about how this free service from Google can benefit a local business like a chiropractor or nutritionist. The most important finding of the study is that on average, a local business...
by Sally Falkow | May 13, 2019 | Reputation Management
Each year the Edelman Trust Barometer polls thousands of people around the globe to find out who they trust and whose opinions they value. A major shift occurred when the answer was ‘someone just like me’ instead of experts, authority figures, or the media. What...
by Sally Falkow | May 1, 2019 | Uncategorized
Eighteen years ago when the book The Cluetrain Manifesto was published, the notion of the public having a voice was unheard of. The idea of open communication and transparency was not a standard business practice. Fast forward to 2019 and today it is very much the...
by UNS Admin | Apr 15, 2019 | Business Marketing, SEO
Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – food, coffee, or in many cases, a health practitioner. More than 40% of consumers say that...
by UNS Admin | Apr 8, 2019 | Reputation Management
Would you like more people saying good things about your business? The answer is obvious and I think we all want to see those great reviews about us coming. But getting patients to speak well of you is bigger than just something that’d be nice. In fact, it’s crucial...
by UNS Admin | Apr 8, 2019 | SEO
Search is the number one activity people do online. One of the most frequently searched topics is health issues – 80 percent of Americans who are online searched for health information last year. 44 percent searched for information about nutrition, vitamins, and...
by UNS Admin | Jan 9, 2019 | Paid Advertisement
Branding is a powerful marketing tactic. It creates: * Awareness * Trust and * Income for your business.Branding is defined as: “A marketing tactic where you create a business name, symbol, logo, design, or image that is easily identifiable with a service...
by UNS Admin | Aug 31, 2018 | Reputation Management, Uncategorized
Reputation can make or break a business. American business magnate, Warren Buffett, said it best: “It takes 20 years to build a reputation and five minutes to ruin it.” Just ask Hollywood stars and politicians. Just look around and find national or local companies...
by UNS Admin | Aug 29, 2018 | Business Marketing
If you want to have a quick way of increasing your number of new patients, month after month, Google My Business (GMB) is an excellent solution for you. There is no other listing as powerful as this, period. Here is a breakdown of seven key benefits of having GMB for...
