by John Eberhard | Oct 7, 2020 | Business Marketing, Social Media, Video Marketing, Websites
By John Eberhard There is a relatively new phenomenon in the last 2-3 years that I wanted to comment on – which is the personality driven business. You see this primarily on YouTube, Instagram and Facebook, where you have one person who is the public face of the...
by John Eberhard | Oct 7, 2020 | Websites
By John Eberhard I recently set up online chat on two websites and want to share it because I think it is a feature that would help a lot of businesses. You’ve probably seen online chat set up on websites, usually in the form of a button or small window in the bottom...
by John Eberhard | Oct 7, 2020 | Business Marketing, Websites
By John Eberhard There is a relatively new method of promotion available to businesses now, called “push notifications.” The way this works is that you install a plugin on a WordPress site, and then a small popup window will appear to every visitor the next time they...
by UNS Admin | Sep 16, 2019 | Business Marketing, SEO
There is a growing demand in America for better healthcare. One of the trends is the use of alternative medicine and natural remedies. Chiropractors and nutritionists are a big part of this movement. There’s been a marked increase in use of chiropractic over the last...
by Sally Falkow | Aug 20, 2019 | Practice Marketing, Social Media
This week the Ulan Nutritional Systems’ webinar featured Sarah Outlaw, a successful Nutrition Response Testing practitioner. Sarah shared how using social media contributed to building her two highly successful nutrition practices – one in New Jersey and one in Des...
by Sally Falkow | Aug 12, 2019 | Business Marketing, Social Media, Uncategorized
As a practice owner, your goal is to help as many people as possible. Whether it’s with chiropractic, holistic medicine, or Nutrition Response Testing the more people you reach, the more you can help to get on the road to better health. The number of people searching...
by Sally Falkow | Aug 7, 2019 | Practice Marketing
There’s been quite a bit of discussion online about whether citations (mentions of your company online is places like online directories like Yellow Pages and Business.com) still matter. The short answer is yes, they definitely make a difference. A local citation...
by Sally Falkow | Jul 22, 2019 | Practice Marketing
BrightLocal‘s recent study of 45,000 local businesses revealed some exciting insights about how this free service from Google can benefit a local business like a chiropractor or nutritionist. The most important finding of the study is that on average, a local business...
by Sally Falkow | May 13, 2019 | Reputation Management
Each year the Edelman Trust Barometer polls thousands of people around the globe to find out who they trust and whose opinions they value. A major shift occurred when the answer was ‘someone just like me’ instead of experts, authority figures, or the media. What...
by Sally Falkow | May 1, 2019 | Uncategorized
Eighteen years ago when the book The Cluetrain Manifesto was published, the notion of the public having a voice was unheard of. The idea of open communication and transparency was not a standard business practice. Fast forward to 2019 and today it is very much the...
