Online Chat

Online Chat

By John Eberhard I recently set up online chat on two websites and want to share it because I think it is a feature that would help a lot of businesses. You’ve probably seen online chat set up on websites, usually in the form of a button or small window in the bottom...
Push Notifications

Push Notifications

By John Eberhard There is a relatively new method of promotion available to businesses now, called “push notifications.” The way this works is that you install a plugin on a WordPress site, and then a small popup window will appear to every visitor the next time they...
How Citations Affect Your Local Rankings

How Citations Affect Your Local Rankings

There’s been quite a bit of discussion online about whether citations (mentions of your company online is places like online directories like Yellow Pages and Business.com) still matter.  The short answer is yes, they definitely make a difference. A local citation...
Are You Controlling Your Reviews?

Are You Controlling Your Reviews?

Each year the Edelman Trust Barometer polls thousands of people around the globe to find out who they trust and whose opinions they value. A major shift occurred when the answer was ‘someone just like me’ instead of experts, authority figures, or the media. What...
3 Ways Social Media can Benefit Your Practice

3 Ways Social Media can Benefit Your Practice

Eighteen years ago when the book The Cluetrain Manifesto was published, the notion of the public having a voice was unheard of. The idea of open communication and transparency was not a standard business practice. Fast forward to 2019 and today it is very much the...

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