by Daniele G. Lattanzi | Jan 10, 2023 | Newsletters
A significant number of customers want to read reviews before making a purchase. Reviews are proven to be excellent sales generators and are thus becoming a crucial component of the decision-making process. Forbes reports that 94% of consumers avoid a company with bad...
by Daniele G. Lattanzi | Jan 3, 2023 | Newsletters
Based on Statista.com, Google has dominated the search engine market, maintaining a 92.47 percent market share as of June 2021. 94% of people who search for a product or service on Google, never look past the first page. Considering the above statistics, it is clear...
by Daniele G. Lattanzi | Jan 3, 2023 | Newsletters
Reputation is everything. Online reviews are a fairly new phenomenon in business, and they have completely transformed the industry. These reviews are now one of your marketing campaign’s crucial components. Here are five explanations for why this is the case,...
by Daniele G. Lattanzi | Jan 3, 2023 | Newsletters
If you want to reach more customers & crush your competition in 2023, you must have an optimized website to Google guidelines, be easy to navigate, and be mobile friendly. This can be a cornerstone in your effort to advance and be successful.From a recent study...
by Daniele G. Lattanzi | Oct 7, 2020 | Business Marketing, Social Media, Video Marketing, Websites
By John Eberhard There is a relatively new phenomenon in the last 2-3 years that I wanted to comment on – which is the personality driven business. You see this primarily on YouTube, Instagram and Facebook, where you have one person who is the public face of the...