Google recently revealed that every one in three Google searches has local intent.
What does that mean?
Millions of people are searching for products and services near them – food, coffee, or in many cases, a health practitioner. More than 40% of consumers say that information found online affects the way they deal with their health.
So it’s more important than ever that your business information shows up in these searches.
One of the best ways to do this is with a complete, verified, and optimized Google My Business listing.
If you’ve completed the listing and you keep it updated regularly, people searching for the kind of health services you provide will see your location, phone number, hours of operation, address, customer reviews, and a link to your website.
How Google My Business Attracts More Patients
- It Helps Customers Find Your Physical Location
With Google My Business you can list the exact address and location of your business on a map and searchers can get precise directions to your office. They can also call and make an appointment if they’re searching on a mobile device.
- It Gives Searchers Useful Information
You can update your Google My Business listing so that searchers can see current and important business information right away.
* Hours of operation
* Busy Periods
* Directions
* Photos
* The ‘call now’ button for mobile users
* Description of your business
And because Google is making every effort to improve search results for mobile users, your Google My Business offers all the information to searchers using tablets or smartphones.
- It Gives You Better Customer Insights
When you’re posting regularly to your Google My Business listing, the Insights tab will provide you with a wealth of information. Visibility, engagement, and audience are the three main sections.
The visibility section shows how many views your profile, posts, and photos are getting. You can adjust the time period so you can see the last 7, 30 or 90 days and display the information in a chart.
The engagement section shows how your audience is interacting with your posts. This lets you discover what content appeals to your audience and what to post in the future.
The audience section shows the breakdown of the people following you. You can see age groups, gender, and location.
You can use these stats to:
- see what content is resonating with your audience
- increase engagement and conversations
- convert more of your fans to patients.
The Value of Reviews
Now that the public has a way to voice their feedback, they will do so. And other people looking at your business will want to read these reviews. Remember that the general public trusts other people’s reviews more than anything you post. So getting good reviews is very important. It influences whether or not the searchers will call and book an appointment.
Once you register for Google My Business, customers can post their rating simply by googling your business and leaving a review. You can use your dashboard to monitor and respond to the reviews.
If you’ve already done the basic listing with Google My Business, consider taking it to the next level. Add high-quality content to your listing every week and encourage patient reviews. Watch your analytics to improve the quality of your content and increase the engagement rate. Then monitor and respond to reviews.
If you need help with your listing or your content, give us a call. 626 676 6419
